Can I find a good wedding cake baker at a bridal show?

Wednesday, October 31, 2012 , Posted by WeddingCakeOrg at 3:12 PM

The overwhelming answer according to our brides is YES! However, when we surveyed bakers as to whether they were involved with at least one bridal show per year in their trade area, 80% said no!
This means you wont see or meet 80% of the bakers in your city at any shows.
Let me give you a little inside scoop about bridal shows. The smallest bakers or the ones whose sales are slacking the most are usually the ones youll find at smaller bridal shows.
Why? For two reasons; first, they dont have a way for most brides to find them. Many of them work out of their homes, a shared catering facility, or small shop.
At a bridal show, they hope you will judge them on their artistic work and form an opinion before you actually see where they produce your cake.
A bridal show brings the brides to them. They cannot afford to pay $1000 or more a month for yellow page advertising, advertising in local bridal magazines or on local Internet sites. A bridal show gives them an opportunity to shine.
Larger bakers typically represent themselves at larger or major bridal shows. Their strategy for being in bigger shows is to brand” themselves in your mind.
They dont get that kind of bang-for-their-buck” at smaller intimate bridal shows. They want you to remember them when it is time to start shopping for your wedding cake. They know it is hard to sell you at a bridal show, so they try to entice you to come in and visit with a wedding cake consultant at your leisure
If 80% of bakers don't use bridal shows to demonstrate their expertise, you'll have to combine this method with other search methods to seek for a more diverse selection of bakers.
If you've attended bridal shows to look for a baker, please share your experience.

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