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Can I find a good wedding cake baker at a bridal show?
Wednesday, October 31, 2012
, Posted by WeddingCakeOrg at 3:12 PM
The overwhelming answer according to our brides is YES! However, when we surveyed bakers as to
whether they were involved with at least one bridal show per year in their trade area, 80% said no!
This means you won’t
see
or meet 80% of the bakers
in your city at any shows.
Let me give you a little inside scoop about bridal shows. The smallest bakers or the ones whose sales are slacking the most are usually the ones you’ll find at smaller bridal shows.
Why? For two
reasons; first, they don’t have a way for most brides to find them. Many of them work out of their
homes, a shared
catering
facility, or small shop.
At a bridal show, they
hope
you will judge them on their artistic
work and form an opinion before you actually
see where they produce your cake.
A bridal show brings the brides to them. They cannot afford to pay $1000
or more a month for yellow page advertising, advertising in local bridal magazines or on local Internet sites.
A bridal show gives
them an opportunity to shine.
Larger bakers typically
represent themselves at larger or major bridal shows. Their strategy for being in
bigger shows is to “brand” themselves in your mind.
They don’t get that kind of “bang-for-their-buck”
at smaller intimate bridal shows. They want you to remember them when it is time to start shopping for your wedding cake. They know it is hard to sell you at a bridal show, so they try to entice you to come
in and visit with a wedding cake consultant
at
your leisure.
If 80% of bakers don't use bridal shows to demonstrate their expertise, you'll have to combine this method with other search methods to seek for a more diverse selection of bakers.
If you've attended bridal shows to look for a baker, please share your experience.
I
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